Vêtements bio et commerce équitable: Machja, pionnier de la mode éthique

Organic Clothing

For Machja, organic clothing is the result of several inseparable elements:

  1. certified organic cotton
  2. eco-friendly dye
  3. an ethical production
  4. a trendy cut
  5. excellent value for your money

Organic cotton has only advantages

Why give priority to organic clothing and organic cotton?  Clothes made of cotton are typically considered as “natural” products because they are not made of synthetic fibers.  While this is true, it is important to note that cotton crops represent 3% of all cultivated areas and yet are responsible for 25% of the pesticides in the world.  Conventional cotton cultivation is more polluting than any other kind of farming.
Cotton growing is said to adversely affect 25 million people every year.  Farm pesticides kill 20,000 people every year, and 107 products that contain pesticides are suspected to be linked to cancer.
Organic cotton growing doesn’t use any pesticides or fertilizers. Farmers don’t have to manipulate these dangerous toxic products, thus preserving their health and the environment. Moreover, organic farming keeps the soil clean and productive by using only natural fertilizers and by rotating crops.
Organic cotton doesn’t only guarantee respect for the environment and for the individual, it is also an indisputably soft and comfortable hypoallergenic fabric. It is all thanks to its pesticide-free production which does not aggress and contaminate the fiber.

Naturally organic cotton must be certified by specialized agencies. Machja only uses organic cotton that has been certified by several independent agencies:
SKAL : This inspection and certification body for organic production in the Netherlands is member of the European Organic Certifiers Council. The use of the EKO Quality Mark is restricted to organic companies certified by Skal and is only allowed on products containing more than 95% organic ingredients.
IMO : The Institute for Marketecology (IMO) is one of the first and most renowned international agencies for inspection, certification and quality assurance of eco-friendly products.

FairTrade

Our charter is based on respect for human work and following the basic principles of fair trade on our production lines.
Fair Trade guarantees:
- A direct business relationship and long-term contract between small producers from the South and importers from the North
- A fair price for the work of producers, covering production, environmental and social costs, while leaving a margin for investment
- A system of guaranteed minimum price even if commodity prices drop
- Pre-order financing
- Respect for labor rights defined by the ILO
- Transparency
- Environmental-friendly agricultural practices
- Support for producers to help them develop theirs techniques: transition to organic farming, elimination of child labor ...
- Investment in local development to benefit communities


(Source : Guide Solar du Commerce Equitable, Carine Keyvan et Nathalie Frachon, éd.Solar, 2007)